The Nike Dunk - Shoes Designed For Basketball

by kwangkxz

Nike, Inc. launched the Nike Dunks in 1985 as a line of product positioned side by side the Nike Terminator. The plan was to bend the basketball shoe market a bit introducing colors instead of the usual white pair with black swoosh. Designed for basketball
The Nike Dunks were really intended for the basketball players. Nike had the shoes designed with a lower profile outer sole compared to the previous shoes. Selected schools were signed up for exclusive Nike sponsorship. The eight schools that were chosen for the Dunks program included University of Maryland, St. John's University, Syracuse University, Villanova University, University of Iowa, University of Kentucky, University of Michigan, and University of Nevada.
The production for the Nike Dunks was put on hold for some time until Nike re-launched the line in 1998. The shoes exhibited the classic university colors but new colors were also released.
Unexpected niche in skateboarding
Although many skaters already started to use the Dunks even during the 90s, it wasn't until 2002 that Nike launched the Nike Dunk SB, which targets the skateboarders.
Skaters or riders got attracted to the Dunks because of the same features that made them very good basketball shoes. Sneakerheads and their eye for fashion
The return of the Nike Dunks proved to be a successful more by Nike. With the new branch, Nike Dunk SB, the shoe line is now cashing in on their limited editions, which often sell at insane prices.